Ezgi is a vibrant, romantic young woman who, despite her pure heart, always seems to choose the wrong men and suffer heartbreak. After her latest relationship ends in a disaster, she vows to find a decent, reliable partner once and for all. Enter Özgür, her newly discovered neighbor. He is a wealthy, care-free, and fiercely independent restaurant owner who treats romance as a casual game and has zero interest in settling down. When their paths cross, Özgür decides to help the desperate Ezgi, offering to act as her relationship coach. He promises to teach her the psychological tactics and strategies needed to successfully capture the heart of her high-profile crush. In exchange, Ezgi must accompany him to his sister’s wedding and pretend to be his girlfriend to pacify his overbearing mother. As they orchestrate this fake romance and navigate the complexities of modern dating, the boundary between the coaching lessons and true affection begins to blur, forcing the lifelong bachelor to rethink his stance on love.